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Media engagement discussion board gives extra experience to — and from — UW consultants

A very good reporter wants good sources. And students on the College of Wisconsin–Madison usually need to contribute their experience to the general public discourse.

UW–Madison has greater than 1,300 individuals within the UW–Madison Specialists Database who can assist. That’s a complete lot of experience, however there’s nonetheless a lot to be realized in regards to the ever-evolving media panorama.

Roughly 50 individuals attended a Media Engagement Discussion board on campus final month to share tales and be taught methods for profitable outcomes when working with the information media.

The occasion supplied a panel of three UW–Madison consultants, moderated by Veronica Rueckert, nationwide media supervisor for College Communications.

The skilled panel included:

Rapidly responding – even when the reply is not any

“Once I first began this, I believed I needed to say sure to every little thing. I’d rearrange my schedule and that received actually onerous,” Fields stated.

By means of expertise, Fields has realized that after he receives a media request, it’s finest to research after which resolve whether or not you’re able and need to do the interview or not.

“I believe it’s about giving them a fast reply,” Fields stated. “And that’s in case you can’t do it, you’ll be able to say no, and in case you say no instantly it really means they’re in all probability extra prone to come again to you sooner or later.”

Recognizing alternative

“I believe a big a part of what we do is reply or assist contribute to a nationwide discourse or dialog about one thing happening in our nation,” Wright stated. “And so, the most important piece of recommendation I usually give individuals is figuring out when you’ve gotten one thing really particular to contribute.”

Merely put, you don’t must swing at each pitch, however you do need to acknowledge alternatives to specific your opinion or concept, Wright stated.

Throughout the Kyle Rittenhouse trial, Wright turned a go-to supply for a lot of reporters. He realized that after you’re quoted within the New York Occasions, you’re going to get lots of calls from media.

“It was actually like ingesting from a firehose,” Wright stated. “It actually taught me not solely the significance of being out there as an skilled for quotations however an skilled for doing background, for telling reporters, ‘That is maybe one to maintain your eye on the ball’ or ‘These are stuff you need to look out for, these are the probabilities’ and making use of our experience to assist them form how their story goes to look.”

Considering greater about your experience

“As lecturers, we’re educated to be specialists in an extremely slender house,” Prasch stated. “You even have a wider breadth of issues that you could converse to as an skilled and so recognizing that wider lens and being prepared to take dangers typically in chatting with specific points. And as you do this, you’ll achieve confidence and never assume that you just don’t have one thing to contribute simply because it’s not in your very specific area of interest space.”

Prasch credited Rueckert with serving to increase her mind-set about her space of experience.

“For those who problem your self to pondering exterior of the field, what are some adjoining areas that you could converse to as a result of that’s going to crack open a complete of different curiosity areas that you just would possibly be capable to converse to.”

Usually meaning preserving a better eye on the information and doing preparation prematurely.

“I believe for me, it has been studying find out how to digest and synthesize extra advanced ideas and clarify them to an viewers that may additionally select to show off the TV,” Prasch stated.

Attendees additionally realized about UW–Madison new membership with The Dialog, “an impartial, nonprofit writer of commentary and evaluation authored by lecturers” and the way they’ll contribute.

The significance of podcasts

Julie Stamm shared her experiences with podcasts. Stamm, a medical assistant professor within the division of kinesiology and writer of “The Mind on Youth Sports activities: The Science, the Myths, and the Future,” was not too long ago interviewed by CNN’s Dr. Sanjay Gupta for his “Chasing Life” podcast. She’d completed quite a few smaller podcasts earlier than, which helped her really feel extra snug and ready whereas chatting with Gupta.

“I actually get pleasure from them as a result of they’re extra conversational and you will get your level throughout in a number of other ways,” Stamm stated. “You’ve gotten an extended period of time and you may typically attain completely different audiences that take heed to it whereas they’re strolling their canine, or they’re not going to take a seat down and skim it however will pay attention. It’s one thing I’ve actually loved.”

An open invitation

If you’re concerned with becoming a member of the database, go to You’ll be able to create a profile utilizing your Internet ID and password. For questions, e-mail

Greater than 12,000 individuals comply with @uwmadisonmedia, an account that lets media members know who is offered to speak on sure subjects.



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