Final 12 months I wrote about the qualities of an excellent college district web site. Sadly, the varsity district during which my children go to high school did not learn that weblog put up or did not take any motion based mostly on it. That was pushed dwelling this week as we tried to seek out the varsity provide lists and the schedule for the beginning of the varsity for our youngsters.

The apparent place to search for a college provide listing and the schedule for the beginning of the varsity 12 months is the varsity’s web site. Sadly, that has been up to date because the finish of the final college 12 months. Provide lists? Nowhere to be discovered. Schedule? The calendar for August is totally clean. 

So how did we discover the knowledge that we would have liked? A pal who used to work within the district shared a Fb put up with me. At that time it was three days previous! And what if I did not use Fb (like an growing variety of individuals)? We would nonetheless be questioning about provide lists and schedules. 

As I wrote final 12 months, make the knowledge that folks want the primary and most evident factor in your college’s web site. No one goes to the varsity’s web site in August to seek out out the outcomes of a fundraising problem from the earlier spring nor do they care about footage from a employees growth assembly. 

On a associated word, listed below are my ideas on newsletters versus social media and blogs for tech coaches. 

p.s. I nonetheless assume it is felony that public faculties do not present the entire assets that college students want. Provide lists that price households $50+ per scholar characterize a monetary hardship for a lot of households and places their kids at a drawback from the primary day of faculty.